Nairobi, Kenya – March 01, 2025 – Kenyan celebrity couple Kelvin Bahati and Diana Marua have officially entered the thriving world of online sports betting with the launch of their highly anticipated platform, Bahati Bet, on Saturday evening.
The star-studded event, held at the luxurious Argyle Grand Hotel in Nairobi, marks a significant milestone for the power couple, blending their entertainment influence with Kenya’s trending betting culture.
The launch of Bahati Bet has sparked widespread excitement across social media, with hashtags like #BahatiBet and #DianaAndBahati trending on X as fans and followers celebrated the couple’s latest venture.
Known for their hit Netflix reality show The Bahati’s Empire and a massive online following—Bahati with over 3.6 million Instagram followers and Diana with 2.7 million—the couple is leveraging their fame to tap into Kenya’s booming sports betting market.
Speaking at the white-themed launch event, Diana Marua, who will serve as the Managing Director of Bahati Bet, emphasized that the platform is more than just a betting site.
“Bahati Bet is not just a betting company but a platform that’s going to support sports in Kenya,” she declared, hinting at future initiatives to uplift local talent and communities.
“We have no shareholders in this company. God has made it possible,” she added, underscoring the couple’s independent ownership of the venture.
Bahati, a former gospel singer turned secular artist and businessman, expressed his enthusiasm for the project, tying it to his personal mission of giving back.
“I’ve always wanted to create opportunities for Kenyans, and with Bahati Bet, we’re bringing fun, excitement, and jobs to the table,” he said.
The singer-turned-entrepreneur also revealed plans for a highly anticipated wedding with Diana, scheduled for October 28, 2025, adding to the buzz surrounding their “big day” celebration.
The event drew a host of Kenyan celebrities, including rapper Prezzo, content creator Kelvin Kinuthia, and media personality Betty Kyallo, all dressed in elegant white attire to match the occasion’s theme.
Emcees MC Jessy and Mwalimu Rachel kept the crowd engaged, while posts on X captured the electric atmosphere, with one user noting, “Bahati and Diana are setting the pace for celebrity-owned businesses in Kenya!”
Kenya’s betting industry, already home to giants like Betika and SportPesa, is a multi-billion-shilling market fueled by the country’s passion for sports, particularly football.
Bahati Bet aims to carve out its niche by offering competitive odds, user-friendly features, and a promise of community impact, though specific details about the platform’s offerings are still emerging.
As the couple steps into this new chapter, the launch of Bahati Bet underscores their growing influence beyond entertainment, cementing their status as trendsetters in Kenya’s digital and business landscape.
With the betting site now live, all eyes are on Bahati and Diana to see how their latest venture will shape the industry—and their legacy—in 2025 and beyond.
